{"id":1528,"date":"2025-04-21T09:12:16","date_gmt":"2025-04-21T16:12:16","guid":{"rendered":"https:\/\/inflektion.ai\/blog\/?p=1528"},"modified":"2025-04-21T09:12:16","modified_gmt":"2025-04-21T16:12:16","slug":"scale-formula-for-partnership-marketing","status":"publish","type":"post","link":"https:\/\/inflektion.ai\/blog\/scale-formula-for-partnership-marketing\/","title":{"rendered":"SCALE Formula for Partnership Marketing: A Guide for Business Owners"},"content":{"rendered":"<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">When it comes to scaling your business, partnership marketing can be the secret weapon you didn\u2019t know you needed. The SCALE formula is <a href=\"https:\/\/inflektion.ai\" target=\"_blank\" rel=\"noopener\">the Inflektion structured approach<\/a> to help you find the right partners, connect with your ideal audience, and optimize your results. Whether you\u2019re new to the concept or want to improve your current strategy, this guide offers clear, actionable advice to help you scale your business effectively.<\/p>\n<h2 class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><b><strong class=\"font-bold\">What is the SCALE Formula?<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">SCALE stands for:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Solve for Gaps<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Customize the Marketing Funnel<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Audience Alignment &amp; Engagement<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"4\"><b><strong class=\"font-bold\">Leverage in Negotiations<\/strong><\/b><\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"5\"><b><strong class=\"font-bold\">Exclusivity<\/strong><\/b><\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">These steps work together to create impactful, mutually beneficial partnerships that drive bottom-line results. Below, we\u2019ll break down each step in detail, explain why it matters, and give you tips you can start applying today.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">1. Solve for Gaps<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Every buyer\u2019s journey has weak points. The first step in the SCALE framework is to identify the gaps in your sales funnel and find partners who can help fill them.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Ask Yourself:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Where are potential customers dropping off in their buyer\u2019s journey?<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Which partners can help fill these gaps?<\/li>\n<\/ul>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">How to Identify These Gaps:<\/h3>\n<ol class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Map Your Funnel:<\/strong><\/b> Track the customer\u2019s buying process. Where do they lose interest or abandon their purchase?<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Conduct Surveys:<\/strong><\/b> Use customer feedback to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/02\/28\/pain-points\" target=\"_blank\" rel=\"noopener\">pinpoint problem areas.<\/a> Ask questions like:<\/li>\n<\/ol>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0 list-none\" style=\"list-style-type: none;\" value=\"1\">\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0 list-none\" style=\"list-style-type: none;\" value=\"1\">\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">\u201cWhat concerns did you have before buying?\u201d<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">\u201cWhat almost made you not purchase?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\" start=\"3\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Spy on Competitors:<\/strong><\/b> Look at competitors in a similar space to see who they\u2019re partnering with and analyze their success.<\/li>\n<\/ol>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Actionable Tips:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Use survey tools like Typeform or Google Forms to collect and analyze customer feedback.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Experiment with sending an email directly to undecided leads (e.g., \u201cWhat\u2019s holding you back from purchasing?\u201d) and incentivizing responses with a giveaway.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">By solving these gaps, you can identify the right types of partners who will elevate your buyer\u2019s experience and help boost conversions.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">2. Customize the Marketing Funnel<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">One-size-fits-all marketing doesn\u2019t cut it anymore. To truly resonate with your partner\u2019s audience, you need a personalized approach.<\/p>\n<p dir=\"ltr\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-1531\" src=\"https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/Customize-the-Marketing-Funnel-1024x579.jpg\" alt=\"scale formula funnel marketing\" width=\"800\" height=\"452\" srcset=\"https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/Customize-the-Marketing-Funnel-1024x579.jpg 1024w, https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/Customize-the-Marketing-Funnel-300x170.jpg 300w, https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/Customize-the-Marketing-Funnel-768x434.jpg 768w, https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/Customize-the-Marketing-Funnel.jpg 1472w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Why This Matters:<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Each partner\u2019s audience is unique. By tailoring your messaging and offers to their interests, you\u2019ll see better engagement and higher conversions.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">How to Customize:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Use the <b><strong class=\"font-bold\">\u201cJobs to Be Done\u201d<\/strong><\/b> framework to understand the deeper reasons why your customers buy.\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Check out these videos on YouTube to learn how it works (https:\/\/www.youtube.com\/watch?v=Ork0d7XNmB0, https:\/\/www.youtube.com\/watch?v=1Ox1cfE2SOo).<\/li>\n<\/ul>\n<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Read reviews to identify patterns in what customers value.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Conduct more surveys with questions like:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">\u201cWhat problem were you hoping to solve with our product?\u201d<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">\u201cIf you could change one thing about our product, what would it be?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Example:<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">For a partner in the wellness space, emphasize how your product enhances well-being with imagery and language that complements their brand tone.<br \/>\nPro tip: Test your customized funnels with a small subset of the audience before launching to a broader base.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">3. Audience Alignment &amp; Engagement<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">A partnership is only as good as the alignment between your audiences. To find the ideal partner, focus on audience overlap and engagement.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Key Considerations:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Audience Fit<\/strong><\/b>: Does their audience resemble your ideal customer profile?<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Engagement Levels<\/strong><\/b>: Are their followers actually engaged, or is the audience burned out with constant promotions?<\/li>\n<\/ul>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">How to Evaluate Audience Alignment:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Social Media Analysis<\/strong><\/b>:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Use tools like Upfluence to analyze the authenticity of followers and engagement rates.<\/li>\n<\/ul>\n<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Email Lists<\/strong><\/b>:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Sign up for your potential partner\u2019s mailing list and observe content for 2-3 weeks to understand their tone and audience interest.<\/li>\n<\/ul>\n<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Podcasts<\/strong><\/b>:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Instead of asking about lifetime downloads, inquire about the average downloads in the first 30 days of an episode. Compare that to their follower reviews on Apple or Spotify.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">You want to prioritize partners whose audience feels a strong affinity for them; this trust will transfer to your brand when they recommend your product.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">4. Leverage in Negotiations<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Not all partners are created equal, and the same goes for the value they bring. To achieve bottom-line profitability, you need smart negotiation strategies.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Tips for Evaluating Partner Performance:<\/h3>\n<ol class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Conduct a <b><strong class=\"font-bold\">Post-purchase Survey<\/strong><\/b>:<\/li>\n<\/ol>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0 list-none\" style=\"list-style-type: none;\" value=\"1\">\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0 list-none\" style=\"list-style-type: none;\" value=\"1\">\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Ask customers how they first heard about your brand with specific follow-ups (e.g., \u201cWhich podcast referred you?\u201d).<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Use tools like Hotjar or Shopify plugins like KNO for easy survey integration.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-decimal\" start=\"2\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Use Attribution Data:<\/li>\n<\/ol>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0 list-none\" style=\"list-style-type: none;\" value=\"1\">\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0 list-none\" style=\"list-style-type: none;\" value=\"1\">\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Implement an MTA platform like Rockerbox or TripleWhale to analyze each channel\u2019s contribution to sales and measure which partner efforts deliver the best ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Negotiation Tactics:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\"><b><strong class=\"font-bold\">Flat Rate + Performance<\/strong><\/b>:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Pay a baseline amount plus additional commission for performance.<\/li>\n<\/ul>\n<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\"><b><strong class=\"font-bold\">Performance with a Minimum Guarantee<\/strong><\/b>:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Guarantee a minimum payout and agree on \u201cmake good\u201d campaigns if results fall short.<\/li>\n<\/ul>\n<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\"><b><strong class=\"font-bold\">Exclusive Offers<\/strong><\/b>:\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Provide your partner with an offer their audience can\u2019t get anywhere else, creating FOMO (fear of missing out) for their followers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Your goal is to ensure fair deals that deliver maximum value for both you and your partners.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">5. Exclusivity<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Everyone loves to feel special, and offering exclusivity can create a huge appeal for both your partners and their audience.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1532\" src=\"https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/exclusivity.png\" alt=\"scale formula exclusivity\" width=\"600\" height=\"400\" srcset=\"https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/exclusivity.png 600w, https:\/\/inflektion.ai\/blog\/wp-content\/uploads\/2025\/04\/exclusivity-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">How to Use Exclusivity:<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Offer an exclusive discount or tiered pricing that\u2019s only available through select partners.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Add value with a low-cost, high-perceived-value incentive. For example, include a complementary product from another brand (e.g., pair massage oils with gourmet chocolate).<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Positioning your brand as an \u201cexclusive offer\u201d drives urgency and entices both the partner and their audience to act quickly.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Pro Tip:<\/h3>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">And as a bonus, you can make your partners feel valued by offering them creative assets, swipe copy, and quick approval timelines to make their campaigns as effortless as possible.<\/p>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">E3 Partnership Checklist<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">The checklist below uses our E framework to keep your partners better engaged.<\/p>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Effortless<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Providing effective creative assets (aka swipe copy) that have been tested.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Plan long in advance. Now is the time to plan for BFCM.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">Sharing winning campaigns concepts that other successful partners have done. Note it\u2019s important to not share the exact campaign details, as some partners may view this as giving away their proprietary processes. High level overviews are great though.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"6\">Have responsive support<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"7\">Ensure they have an easy signup process without many hurdles<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"8\">Approve your partner applications quickly<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"9\">Ensure they get sample product (a.k.a. product seeding) quickly<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"10\">Offering multiple payout methods<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"11\">Make sure they get paid on time<\/li>\n<\/ul>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Enriching<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Improving your funnel conversion rates by investing in CRO (<a href=\"https:\/\/inflektion.ai\/blog\/improve-affiliate-conversions\/\">Conversion Rate Optimization<\/a>)<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Having a customized funnel for their audience\u2019s interests<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">Creating contests that reward your largest partners with cash or other cool prizes (e.g. trips)<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"4\">Creating a bonus program where upon hitting certain thresholds, the partner will receive an additional payout<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"5\">Making sure the partner has the best promotion available (the only exception would be periods of potentially high site-wide discounts like Black Friday Cyber Monday)<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"7\">Providing the partner with experts that can help them build compelling content (training the partner, being a podcast guest, joining them on a Reel). Many successful partnerships revolve around content production, so by having experts on hand it\u2019s easier for you to help them make content.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"10\">Make sure your attribution and tracking is rock solid. Work with your tech team to make sure that Apple\u2019s ITP is not an issue. Do cross device attribution using email addresses. Yes, if you\u2019re paying on a performance basis that means more commission payouts, but in the long run happier partnerships will outweigh that cost.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"13\">Have a generous attribution \/ cookie window based on how long it typically takes for your customers to convert.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"14\">Have generous commissions that accurately represent how valuable partners are to you. Don\u2019t be one of those companies that pays out 10% commissions to your affiliates, yet is willing to pay 30% to Meta Ads for sales of equal quality.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"17\">Create commission structures that create incentives to scale. Whether your partner does 10 sales or 1000 sales requires similar levels of effort to outreach and onboarding, so if they turn out to be a big partner, reward them with higher commission rates.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"20\">Make sure to involve your partners in any sales. The most effective sales we\u2019ve found are price increase sales.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"21\">Before your next price increase (which should happen at least every couple of years), throw a big sale at your old prices. Make sure all your partners know long in advance so they can communicate this with their audiences to take advantage of the old prices.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"24\">Invest in retargeting ads and email marketing to support your partners (just make sure you\u2019re not overinvesting, based on your commission structure).<\/li>\n<\/ul>\n<h3 class=\"font-bold text-h4 leading-[30px] pt-[15px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\">Enjoyable<\/h3>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Provide your partners with special friends and family pricing (if not free product)<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Create early bird access to opportunities for them and their followers<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">Randomly send them free product as a surprise<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"4\">Create a partner newsletter and communicate with them regularly<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"5\">Create an IRL event for your top affiliate partners<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"6\">Do cross collaborations and feature them on your outbound communications<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"7\">Let them participate in product development<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"8\">And then of course, everything that\u2019s Relationship Building 101<\/li>\n<\/ul>\n<h2 class=\"font-bold text-h3 leading-[40px] pt-[21px] pb-[2px] [&amp;_a]:underline-offset-[6px] [&amp;_.underline]:underline-offset-[6px]\" dir=\"ltr\"><b><strong class=\"font-bold\">Get Started With Partnerships That Scale<\/strong><\/b><\/h2>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">The SCALE formula is more than just a framework. It\u2019s a step-by-step approach to building successful partnerships that drive real results for your business. By addressing gaps in your funnel, customizing strategies for the right audience, and negotiating smart, exclusive deals, you\u2019ll have the tools to scale your partnership marketing effectively.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\"><b><strong class=\"font-bold\">Quick Recap<\/strong><\/b>:<\/p>\n<ul class=\"pt-[9px] pb-[2px] pl-[24px] list-inside list-disc pt-[5px]\">\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"1\">Solve for gaps in your buyer\u2019s journey.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"2\">Customize your marketing funnel for deeper audience resonance.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"3\">Focus on audience alignment and engagement for better partnerships.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"4\">Leverage insights and negotiate smarter deal terms.<\/li>\n<li class=\"text-body font-regular leading-[24px] my-[5px] [&amp;&gt;ol]:!pt-0 [&amp;&gt;ol]:!pb-0 [&amp;&gt;ul]:!pt-0 [&amp;&gt;ul]:!pb-0\" value=\"5\">Use exclusivity to bring unique value to your partners and their audiences.<\/li>\n<\/ul>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Start implementing these strategies today and watch your business\u2019s partnerships grow into powerful assets that deliver consistent ROI.<\/p>\n<p class=\"text-body font-regular leading-[24px] pt-[9px] pb-[2px]\" dir=\"ltr\">Want more tips? Contact us to discuss how you can apply these principles to your business. The best time to scale is now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to scaling your business, partnership marketing can be the secret weapon you didn\u2019t know you needed. The SCALE formula is the Inflektion structured approach to help you find the right partners, connect with your ideal audience, and optimize your results. Whether you\u2019re new to the concept or want to improve your current [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,39],"tags":[48,47,50,49,44,45,46],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-education","category-scale-formula","tag-audience-alignment-engagement","tag-customize-the-marketing-funnel","tag-exclusivity","tag-leverage-in-negotiations","tag-scale","tag-scale-formula","tag-solve-for-gaps"],"_links":{"self":[{"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/posts\/1528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/comments?post=1528"}],"version-history":[{"count":2,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/posts\/1528\/revisions"}],"predecessor-version":[{"id":1533,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/posts\/1528\/revisions\/1533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/media\/1529"}],"wp:attachment":[{"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/media?parent=1528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/categories?post=1528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inflektion.ai\/blog\/wp-json\/wp\/v2\/tags?post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}